Hey everyone! I just wanted to make sure ya’ll know about today’s price increase. I will be raising the price of the paid subscription today. This is the final heads-up - and I’m giving you time if you didn’t know about it - the price raise will happen tonight at 10:00 pm PST and if you miss it just email me. I announced it two weeks ago in the post about rising semiconductor costs (funny huh?) and have been tweeting quite a bit about it.

The price raise summary is

• $20 a month to $30 dollars a month

• $240 annually to $300 dollars annually

As a reminder, current subscribers both monthly and annually are locked into their current prices. That means if you’re currently paying $20 a month, you will continue to pay $20 a month. I want to be clear about that - and give everyone who supported me thus far an opportunity to lock in the lower price. If you read this late - just reach out to me and let’s have a conversation.

SEMICON West

I’m headed to SEMICON West this week in San Francisco - and I love to meet up in person. If you’re there - give me a shout. If enough of ya’ll show interest I would love to do a happy hour with everyone. A mix of a Twitter and Substack meetup.

I’ll also be posting a summary post of SEMICON West and what I found meaningful on Thursday, so make sure to watch out for that. No paywall there - just coverage of some hopefully interesting events.

Otherwise, I hope you have a wonderful week and enjoy the holiday season with your family. Until next time!