Fame and Fortune, Leading and Lagging…

One of my favorite advertising truisms is “Money follows eyeballs”. I can’t exactly attribute it, but I believe these graphs below show it concisely. Digital time spent passed TV many years ago and digital advertising spending is just starting to pass TV in 2017 (there are conflicting reports). I think that its safe to say that eyeballs tend to lead dollar flows, and not the other way around.

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